Selling guides

eBay titles that use all 80 characters

eBay's search ranks the words in your title more than anything else. A strong title packs brand, model, the specs people filter on, size and colour, with no filler.

A formula that works

Brand + model or line + item type + key specs + size + colour + condition word. For example: "Nike Air Max 90 Trainers Mens UK 9 White Grey Leather Excellent".

Don't

• Waste characters on "L@@K", "wow" or punctuation.
• Put brands you're not selling in the title, which breaks eBay's rules.
• Leave item specifics empty. They feed the search filters.

Questions